How often do you find yourself faced with a problem, challenge or even a choice, and the first place you turn to is Google? Pretty often, right? Then you click on one of the links on the first page of the search results. In fact, more than 90% of visitors will behave exactly the same way. On any given day, people conduct more than 3.2 billion searches on Google alone. Google represent 92% of all web searches worldwide excluding China. So, showing up as top result on Google can be the deciding factor between a business that’s thriving and one that’s struggling.
But did you ever wonder how those organic webpages (pages that does not come in from ads/links that has been paid for) at the top of your search results got there? They probably have a strong SEO strategy.
What is SEO?
SEO stands for Search Engine Optimization. But what is it that you need to optimize? Is it the design of your website? Or is it the writing? Or maybe the links (both from other websites as well as the links within your own site)? In short, it’s all that and more.
SEO is the art of ranking high on a search engine in the unpaid section, also known as the organic listings. It is the process of optimizing your online content so that a search engine will show it as a top result for searches of a certain keyword. When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about the top five restaurants in Curaçao on informashon.com, you want the search engine (which as we mention in the introduction in 90% of all cases, is Google) to show it as a top result to anyone who searches for the phrase “restaurants in Curaçao”.
SEO is the magical touches that you have to work on your article to make Google very likely to include your post as one of the top results whenever someone searches for that keyword. These magical touches are everything from making sure the “Title tags” and “Meta descriptions” are both informative and the right length to pointing internal links at pages you’re proud of. In short, these magical touches are keywords and links.
How SEO works
You might think of a search engine as a website you visit to type (or now a days, speak) a question into, and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links of webpages that could potentially be the answer to your question. And its somehow true, but have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: search engines have a crawler that goes out and gathers information about all the content they can find on the internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query (question). The optimization part is where the people who write and create all that content and put it on their site are enhancing and smarten up their content and sites so that crawlers will be able to understand what they’re seeing and the users who arrive via search will get better answers.
Why SEO is important
It is known that paid advertising, social media, and other online platforms can generate traffic to website, but the majority of online traffic is driven by search engines. If you combine the fact that the first five result on Google get 67% of all clicks, you will get an idea why search engine optimizations is so important.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. SEO is also one of the only online marketing strategies that, when setup correctly, gives return on investment (ROI). If you provide a solid piece of content that deserves to rank for the right keywords, your traffic can snowball over time, whereas advertising needs continuous funding to send traffic to your site.
There is saying that if you ever need to hide a dead body, you should place it on the second page of Google search results. Because if your blog post, article, or product is on any other of Google’s Search Engine Results Pages (SERP) than the first, then it’s the equivalent of it not ranking at all.
Search engines are getting smarter, but they still need our help. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results. But to understand how to show up first in the search engine results, you first need to know how search even works.
Now that you know the basics of SEO, its importance and how it works, you are a step closer to start expanding your visibility on the search engines to have better reach and more engagement with potential customer. Keep an eye out for our blog page where we are going to dig deep into SEO, and explain about white hat vs black hat, on-page SEO, and off-page SEO and their differences.
If all this seems too much to process or maybe you don’t have the time to apply these strategies in your business, then you can always consider partnering with Six & Ten Productions to optimize your business and help you with your growth. By doing so, you will have direct access to a team of experts who can tailor a digital strategy that suits your specific business needs.